Improve Internet Performance by Diversifying Your Cloud Portfolio

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Pipeline Failures

Whether your company is in a fast-growth stage or already a mature market leader, all companies operating on the Internet are global companies. Understanding the flow of information and the level of connectivity of customers is no longer a "nice to have" feature of your network intelligence. It is crucial to have true insights into your network traffic.

Pipeline failures and outages can cause serious downtime for your site and your customers. With the rise of wireless access, it's easy to think of the Internet as a ubiquitous resource. But the Internet is made up of physical pipelines that can affect the way your customers get to you. These pipes can fail (outages), be slow (high latency), or be of poor or inconsistent quality (packet loss). And, while your site may be up and running smoothly, your customer's experience is still poor. There are on average 3,000 outages on the Internet around the world every day. Mitigating for these risks to Internet performance should always be on your radar.

Quality Internet performance is essential for the health and well-being of your company. SMBs and Fortune 500 alike are allocating an ever-increasing portion of their budgets toward strengthening their web assets, cloud-based services, content acceleration and SaaS-based applications to keep their customers' Internet access fast, secure and uninterrupted.

But the question is: Does all this investment really translate to better access to products and services for end users? For many top financial, retail and social platforms, the answer is a resounding "no."

From the time a potential customer enters a domain and the page opens, a tremendous amount happens between the business connection and the end user. Errors can occur within the network, at the CDN or ISP level, or with a customer connection. A website can be slow for many reasons as well, and most consumers — and companies, for that matter — have little insight into the 'how' and 'why' of their performance issues. Understanding these connections — monitoring, controlling and optimizing these connections — is the true test of Internet performance.

In this slideshow, Michael Kane, senior product marketing manager at Dyn, discusses some of the factors that affect Internet performance and provides tips for improving service.